Wood & Co., founded in 2017, specializes in providing tailored consulting services to organizations of all sizes, including non-profits, trade associations, corporations, small businesses, and government entities. Our services include sustainability and corporate social responsibility guidance, communications and marketing strategy, content and message development, graphic design, stakeholder outreach, public relations, and strategic event planning.

Our small, agile team brings significant expertise to a wide range of client needs, from sustainability and communications strategies to marketing essentials like social media development and implementation. We also offer the flexibility to source specialized expertise as needed, ensuring every client receives personalized, high-quality support.

With core competencies in ESG strategy, marketing and branding, public relations, and conservation-focused communications, we work with a diverse network of environmentally conscious for-profits, publicly traded companies, and non-profits. This broad experience gives us a unique perspective on balancing conservation interests, private sector priorities, and sustainability challenges, always exceeding client expectations.

Brand Identity and Messaging

Brand Identity 

Our specialized consultancy can transform your company’s brand identity into a powerful asset that captures attention and fosters loyalty and advocacy among your customers and stakeholders. By leveraging our specialized knowledge, Wood & Co. ensures that every aspect of your brand identity aligns with your core values and appeals directly to your intended demographic, ultimately driving growth and enhancing market presence.  

  • Brand Discovery 
  • Brand Definition 
  • Logo Design and Visual Elements 
  • Style Guide 
  • Brand Collateral 
  • Website and Digital Presence 
  • Internal Branding 

Brand Messaging 

Before marketing collateral or content can be developed, it’s imperative to create appropriate brand messaging that will bolster interest and support from current and prospective customers and stakeholders. When a brand consistently uses a specific tone of voice, messaging, and visual identity across all marketing channels, audiences are more likely to remember and recognize that brand over time.  

Message Foundation 

A successful brand is built on a cohesive story that resonates with its audience, crafted through a deliberate process called the “Message Foundation.” This foundation ensures consistency, clarity, and impact in all communication strategies and defines how a brand presents itself to the world. 

  • Discovery and Definition 
  • Articulation of Core Messages 
  • Identification of Message Pillars 
  • Tailored Audience Messaging 

Corporate Event Planning, Logistics, and Execution

From small virtual events to large, in-person conferences, we always focus on delivering one-of-a-kind experiences that advance your goals while offering attendees a chance to learn and grow. We understand that potential attendees need good reasons to justify participating in an event. Our event communications and marketing efforts always keep this in mind.

Letting us take care of logistics, planning, and execution also leaves you free to focus on engaging attendees. And no matter how big our ideas are, your budget and schedule are always respected.

  • In-person and virtual corporate meetings, conferences, events, and workshops
  • Strategic event planning and execution
  • Overall project management and support
  • Oversight of vendors, budget, speakers, food and beverage, etc.
  • Venue site selection
  • Post-event support including surveys, budget reconciliation, etc.

Media Outreach and Public Relations

We can pitch your story to journalists, bloggers, and influencers to get press coverage, brand mentions, and exposure for your organization. We can also act as your media relations team when you need to take advantage of emerging trends or counter negative publicity.

Our approach to media outreach and PR always starts with a deep understanding of your target audience. Knowing what motivates them helps us deliver the right messages in a timely and effective way.

  • Advocacy research and support materials
  • Media placement
  • Crisis management
  • Media training
  • Communications planning
  • Booking speakers

Social Media

Our engaging and fully optimized social media products and campaigns incorporate the latest technology and trends to advance your specific goals online. Our dedicated digital communications team’s approach to social media marketing and communications provides a powerful way for organizations and businesses to engage with their audiences.

People discover and learn about your ideas and goals by following you and your organization on social media. We can help you make the most of dominant platforms like Facebook, Instagram, and LinkedIn. We use social media to advance your mission by creating devoted followers.

  • Content creation (graphics, captions, and videos)
  • Social media strategy development
  • Account setup and optimization
  • Scheduling and posting content
  • Community management (comments and DMs)
  • Analytics reporting and performance insights
  • Paid social media advertising campaigns

Strategic Thought Partnership

As your strategic thought partner, we bring our unique expertise and knowledge to what is ideally an ongoing, growing relationship. We offer our advice in open-ended discussions while improving everybody’s thinking and thought processes—and we are never afraid to speak truth to power.

Our approach to strategic thought partnerships helps you navigate complex challenges. We strive to become your trusted sounding board for each other’s best ideas. Engaging in a thought partnership with Wood & Co. feels more like a conversation between peers than a presentation or critique. We understand the environment you operate in, and we always rely on empathy when it comes to meeting your challenges and solving your problems.

  • Comprehensive and customized communications planning and guidance
  • Corporate social responsibility (CSR)
  • Environmental, social, governance (ESG)
  • Diversity, equity, and inclusion (DEI)
  • Sustainability policy and certification guidance
  • Stakeholder outreach
  • Crisis management

UX/UI Design

We provide expert website consulting to ensure your content, messaging, and structure are well-organized and optimized before development begins. Whether you need a fully custom site, a streamlined solution on platforms like WordPress or GoDaddy, or collaboration with your web developer, we tailor our approach to align with your goals.

A mobile-first philosophy ensures your audience has an intuitive and accessible experience no matter where they are. We prioritize clean design, intuitive navigation, and high accessibility standards to create a seamless digital experience.
  • Website Strategy & Consulting
  • Developer Connections
  • Website Setup & Design
  • Content Integration
  • Search Engine Optimization (SEO)
  • Photography & Copy Enhancement
  • Blog Development & Management
  • Site Maintenance & Updates
With a focus on strategy, usability, and seamless integration, we help you optimize your online presence—ensuring your website effectively supports your brand and business goals.
 

Writing, Editing, and Graphic Design

Writing

We use compelling, precise, and inspiring prose, always appropriate for the intended platform, that engages and motivates the reader to think or act in certain ways.

Editing

We turn uninspiring and disorganized writing into professional prose. Reports, white papers, and other highly technical communications are transformed into engaging, accessible communications. We bring the right meaning, grammar, punctuation, precision, structure, and tone to every editing project.

  • Branding Messaging
  • Factsheets
  • ESG (Environmental, Social, and Governance) Reports
  • Sustainability Reports
  • Press Releases
  • Op-Eds
  • Digital and Social Media Content
  • Blogs
  • Search Engine Optimization (SEO)
  • Whitepapers

Graphic Design

We focus on creative and sophisticated graphic design to support and complement your message effectively. We can take your design projects from the conceptual thinking stage to final production and printing. We always design communications material with the end user in mind and while we follow current design trends, we never let trendiness dictate our approach.

Brand Identity & Logo Design

  • Logo creation and redesign
  • Brand guidelines development (color palettes, typography, etc.)
  • Business cards, letterhead, and stationery

Print Design 

  • Brochures and flyers
  • Posters and banners
  • Catalogs and Flipbooks
  • Invitations and event collateral
  • Trade show displays and signage

Marketing Design 

  • Social media graphics
  • Email marketing templates
  • Infographics
  • Presentation slide decks (e.g., PowerPoint, Google Slides)
  • Advertisements (print and digital)