Wood & Co. was founded in January 2017 and specializes in providing diverse and tailored consulting services—such as marketing and communications, media outreach, public relations, editorial, corporate event planning, and sustainability guidance. Wood & Co.’s success hinges on the principle that an organization’s commitment to sustainability is only truly realized if it can effectively communicate that commitment to targeted audiences.
The Wood & Co. team’s experience includes significant expertise in solving communications challenges and realizing opportunities in the forest sector and beyond. We have a deep understanding of forest supply chains, conservation interests, private sector priorities, and community concerns. Our network includes conservation organizations, forest sector companies, universities and colleges, and certification bodies.
Wood & Co.’s network includes a wide range of organizations: environmentally conscious for-profit companies, publicly traded companies rated by ESG agencies, conservation non-profits, industry associations, and others. Working with diverse clients provides us with a deep understanding of conservation interests, private sector priorities, and sustainability challenges.
Wood & Co. brings a personal, customized approach to every project, from large, multi-client initiatives with varying stakeholder interests to small, highly specialized standalone projects, always ensuring that clients’ needs are met and expectations are exceeded.
Strategic Thought Partnership
As your strategic thought partner, we bring our unique expertise and knowledge to what is ideally an ongoing, growing relationship. We offer our advice in open-ended discussions while improving everybody’s thinking and thought processes—and we are never afraid to speak truth to power.
Our approach to strategic thought partnerships helps you navigate complex challenges. We strive to become your trusted sounding board for each other’s best ideas. Engaging in a thought partnership with Wood & Co. feels more like a conversation between peers than a presentation or critique. We understand the environment you operate in, and we always rely on empathy when it comes to meeting your challenges and solving your problems.
- Comprehensive and customized communications planning and guidance
- Corporate social responsibility (CSR)
- Environmental, social, governance (ESG)
- Diversity, equity, and inclusion (DEI)
- Sustainability policy and certification guidance
- Stakeholder outreach
- Crisis management
Writing, Editing, and Graphic Design
We use compelling, precise, and inspiring prose, always appropriate for the intended platform, that engages and motivates the reader to think or act in certain ways.
We turn uninspiring and disorganized writing into professional prose. Reports, white papers, and other highly technical communications are transformed into engaging, accessible communications. We bring the right meaning, grammar, punctuation, precision, structure, and tone to every editing project.
We focus on creative and sophisticated graphic design to support and complement your message effectively. We can take your design projects from the conceptual thinking stage to final production and printing. We always design communications material with the end user in mind and while we follow current design trends, we never let trendiness dictate our approach.
- Comprehensive and targeted message development
- Reports, white papers, proposals
- Fact sheets
- ESG reporting
- Press releases
- Social media posts
- General graphic design and layout
- SEO website content
Our engaging and fully optimized social media products and campaigns incorporate the latest technology and trends to advance your specific goals online. Our dedicated digital communications team’s approach to social media marketing and communications provides a powerful way for organizations and businesses to engage with their audiences.
People discover and learn about your ideas and goals by following you and your organization on social media. We can help you make the most of dominant platforms like Facebook, Instagram, and LinkedIn. We use social media to advance your mission by creating devoted followers.
- Audit of organization’s social media presence
- Social media campaigns
- Social media calendar and planning support
- Create or access your social media the way you want
- Draft social media posts with your marketing goals in mind
Our information design process ensures your web content and messaging is well organized and optimized before you start coding your website. We work with your web designer to focus on the right messaging and effective call to actions to advance your long-term mission and your day-to-day priorities. We also work to fully integrate your social media presence and campaigns with your website. Our search engine optimization increases your reach with attractive, clean design and great content.
A mobile-first philosophy means your audience is always engaged and well served on their terms—no matter where they are. Intuitive navigation that minimizes user clicks is another of our core principles. And the highest accessibility standards are embedded in everything we do.
- Optimize your current website content
- Innovative search engine optimization
- Enhance and refresh photography
- Enhance and refresh copy and messaging
- Develop, maintain, and promote blogs
Media Outreach and Public Relations
We can pitch your story to journalists, bloggers, and influencers to get press coverage, brand mentions, and exposure for your organization. We can also act as your media relations team when you need to take advantage of emerging trends or counter negative publicity.
Our approach to media outreach and PR always starts with a deep understanding of your target audience. Knowing what motivates them helps us deliver the right messages in a timely and effective way.
- Advocacy research and support materials
- Media placement
- Crisis management
- Media training
- Communications planning
- Booking speakers
Corporate Event Planning, Logistics, and Execution
From small virtual events to large, in-person conferences, we always focus on delivering one-of-a-kind experiences that advance your goals while offering attendees a chance to learn and grow. We understand that potential attendees need good reasons to justify participating in an event. Our event communications and marketing efforts always keep this in mind.
Letting us take care of logistics, planning, and execution also leaves you free to focus on engaging attendees. And no matter how big our ideas are, your budget and schedule are always respected.
- In-person and virtual corporate meetings, conferences, events, and workshops
- Strategic event planning and execution
- Overall project management and support
- Oversight of vendors, budget, speakers, food and beverage, etc.
- Venue site selection
- Post-event support including surveys, budget reconciliation, etc.