The Challenge

The Impact

ITC sought to increase visibility for Tribal forestry priorities and elevate Indigenous voices in local, state, and national conversations.

Wood & Co.’s public relations support helped elevate Tribal forestry priorities and Indigenous leadership in broader environmental and policy conversations. Through strategic media outreach and opinion leadership, ITC strengthened its visibility across local, state, and national platforms, amplifying Indigenous voices and advancing awareness of sustainable Tribal forestry practices.

The Solution

We provide targeted public relations support and op-ed copywriting to amplify ITC’s mission, achievements, and leadership in sustainable forestry.

The Deliverables

  • Media outreach, pitches, and press releases

  • Monthly blogs for Medium
  • Op-ed development and placement
  • Increased visibility across regional and national media

Wood & Co pitched ITC’s IFMAT-IV narrative to national and regional reporters, which offered a comprehensive approach to maximizing media coverage and impact for the ITC. National reporters reach a broad audience, often shaping public discourse on a larger scale. Securing coverage from national outlets establishes credibility, increases visibility, and can resonate with a diverse nationwide audience. Regional reporters provide a local perspective that connects with specific communities, which can build a more intimate and relatable narrative. This dual approach proved successful as it maximized the potential to generate meaningful coverage, influence public perception, and foster connections with a nationwide audience and the communities directly affected by ITC’s news.

To date, Wood & Co has successfully secured articles and interviews in:

“The way that Wood & Co. has been able to work with all of our other partners on our entire communications plan has really been something special that we appreciate.” — Laura Alvidrez, Program Manager, Intertribal Timber Council